What is social currency, and what three methods does Berger identify for creating it? (pg: 3–5)
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by Jonah Berger
A study-question set based on Jonah Berger's framework for making products, ideas, and behaviors more likely to spread through word of mouth and social influence.
This demo shows a small sample from the quiz for Contagious: Why Things Catch On. The locked cards below hint at the deeper follow-up questions available after signup.
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What is social currency, and what three methods does Berger identify for creating it? (pg: 3–5)
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How do Snapple’s “Real Facts” turn an ordinary drink into something people want to discuss? (pg: 5–8)
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Why did Please Don’t Tell generate demand despite hiding its entrance, avoiding conventional advertising, and limiting access? (pg: 1–3)
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